Our Vision
To be recognized as an original and inspired marketing and technology resource for our customers, and to be regarded by them as having had a measurable impact on their business success.
Our Mission
EarthWise is an innovative marketing and technology firm dedicated to providing our customers with:
- Creative direction and compelling solutions in 21st century marketing strategies, tactics, and technologies
- Turnkey, imaginative, and appealing programs, and products, and services
- A full spectrum of integrated, cost-effective marketing and technology management capabilities
Objectives
- To be the key provider of online marketing solutions for our customers that help establish them as lead competitors in their space
- To provide a thoroughly integrated complement of products and services that leverage the latest proven technologies that meet—not exceed—customers’ needs, yet prepare for future requirements
- To increase our customers’ value and brand identity to their constituents and potential customers
- To develop strong relationships with our customers and maximize their return on investment
Principals
Robert P. Kelly, CEO
Rob Kelly has built a strong and successful career in computer software and technology, starting in Ann Arbor, Michigan in 1985 as an entrepreneur who developed the first software for moving computer programs from mainframes to personal computers. The software was used in automotive, electronics, and construction (AEC) industries around the world during this massive transition time in the computer industry.
Later, Rob worked in development and marketing for both start-ups and established technology firms such as Synthetic Visions Systems, Cimage Corporation, and Xerox Corporation. In 2000, he founded a company that was first in the industry to provide instant electronic delivery of domestic and international telecommunications to worldwide customers and major accounts.
In 2008 Rob founded EarthWise Marketing & Technology providing branding, marketing, technology, and social and digital media services to clients in the medical, banking, commercial, and automotive industries.
Rob earned a B.S. in computer-aided technology at Eastern Michigan University.
Stu Nichols, User Interface Expert
Stu Nichols is widely recognized as a leading expert in user interfaces and user experience utilizing CSS. Stu creates designs and solutions in simple, standard search engine-friendly code without the need for customers to download add-on programs. This is a significant advantage for our clients because their own customers are presented an easy, enriched user experience. This spells greater satisfaction and increases brand loyalty.
Valerie H, Beck
Valerie is both an award-winning copy writer and graphic designer.
Now self-employed, Valerie had been either director or manager of marketing communications in both large corporations and small companies since 1980.
Her expertise includes developing, designing, writing, and producing online and print materials for commercial entities and all areas of high technology enterprises in the computer hardware and software, medical, pharmaceutical, laboratory supply manufacturing, healthcare, engineering, and utility industries; business management and other consulting services; and many non-profit organizations, including her favorite, Polar Bears International.
Valerie holds a Bachelor of Fine Arts degree from the University of Michigan, Ann Arbor, and an MBA from Eastern Michigan University.